We have conducted several launches for various car and tire brands, which has given us solid experience to achieve a successful launch in a winter environment.

The location's proximity to airports, train stations, and European highways, as well as an infrastructure with hotels, garages, and gas/charging stations near the ice track, makes for an efficient event.

As always for a winter event, the weather is a key factor, and if it is against us, there are several alternative ice tracks or the asphalt track in Molanda as a good alternative B-plan.

Herman Wistrand
+46 708 595 112